We hit our stop loss for SJM. Using a stop loss is a rule we use to protect capital. It’s not fun, but it REALLY helps with training our investing discipline and protecting capital.
Consumer staple stocks have been selling off which seems to be the trend in motion. Campbells Soup reported earnings last week which where way below expectations and the CEO left the company which appears to be dragging down the rest of the sector.
I believe consumer staple stocks will have their day in the sun again when they figure out to reduce their costs and revamp their brand names.
We are going to obey our stop loss and sell SJM. We held it for over 200 days and are selling at a 2% gain not including dividends.
I will be watching the consumer staples for any signs of life as there will likely be a great moment to get back in a position.
For now, please sell SJM.
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